Executive Summary

FineBreed Health Academy aims to establish an independent specialist psychiatric/psychological medicine and rehabilitation centre with a focus on providing respite for families saddled with the burden to care for children/adolescents with psychological problems, the elderly and individuals suffering from chronic impairment. Our facility will offer a range of services, including respite/day care services, caregiver support, caregivers training, detoxification services uniquely carved out for adolescents with drug use problems, rehabilitation services, and psychotherapy. We will prioritize delivering high-quality care, ensuring the well-being and comfort of our clients.

Company Description

A major attribute of human existence and daily functioning is summed up in the Activities of Daily Living (ADL), which is part and parcel of our lives. These ADL may be Basic – Teeth Brushing, Bathing, Grooming, Dressing, Toileting, Feeding and Self-care; or Instrumental – Shopping, Cooking, Sanitation, Financial Management etc. When these ADLs are yet to be developed (in children) or impaired (mentally ill children and senior citizens), provision must be made for them to be taken over for the optimal functioning of the individual. Poor handling of these impaired ADLs results in “Caregiver Burden” and likely abuse of the handicapped person. FineBreed Health Academy, as an intended affiliate of the American Caregivers Association, is designed to shoulder this burden off the backs of the families with relatives who fall in this category! FineBreed Health Academy will be a state-of-the-art medical facility, conveniently located and easily accessible. Our centre will be equipped with modern facilities and amenities with an ambient environment to create a safe and nurturing space for our clients. We will employ a team of qualified and dedicated professionals to providing exceptional care and support to individuals in need.

Market Analysis

The market for specialist psychiatric/psychological medicine and caregiver services, specifically focusing on care for children/adolescents and elderly persons, is growing due to an increased awareness of mental health and child psychiatry issues and an aging population. Our target market will include children suffering from Autism, ADHD and other psychological illnesses, elderly individuals requiring respite care, as well as adolescents seeking support for drug abuse recovery. There is also a wide gap of unemployed graduates who can be trained to become professional caregivers irrespective of their various field of studies.

Services Offered

FineBreed Health Agency and Academy will provide the following services:

Caregivers Training: We will provide comprehensive training programs in line with the American Caregivers Association (ACA) curriculum for caregivers, equipping them with the necessary skills and knowledge to provide high-quality care to individuals suffering from one form of impairment in activities of daily living (ADL) across the continuum of life. The training will cover topics such as medication management, hygiene, safety precautions, communication techniques, and emotional support.

Respite/Day Care Services: We will offer comprehensive respite care for younger persons and senior citizens with impairment in ADLs. Our facility will provide a safe and stimulating environment, personalized care plans, assistance with daily activities, medication management and social engagement opportunities.

Provision of Caregiver Support: We will offer a dual option of caregiver support services in the form of in-home (Our Facility) or out-home (Living Residence of the Client) assistance and support for the clients and their families. Our trained professionals will provide these various forms of respite, offer guidance on caregiving techniques, and help create a safe and comfortable living environment for the clients.

Creche/Baby Day Care Services: In line with our vision to provide caregivers and respite services, we also offer creche/baby day care services to allow career women and nursing mothers to return to their workplace without worries over the care of their infants.

Psychotherapy: We will offer individual and group psychotherapy sessions led by experienced therapists. These sessions will focus on addressing mental health issues, developing coping mechanisms, and fostering personal growth and resilience.

Ambulance Services: FineBreed Health Agency and Academy will provide ambulance service to the general public on rental and lease bases as a source of revenue, and also assist to convey clients from their abode for their regular physician appoint as part of our caregiver service delivery.

Marketing and Sales Strategy

To promote FineBreed Health Agency and Academy and continuously attract clients, we will implement the following marketing strategies:

American Caregiver Association Affiliation: In order to deliver topnotch, world class, impeccable caregiver services, we have made arrangements to become affiliates of the ACA, subscribe to their services and in turn, get a short video clip of an advertorial for FineBreed Health Agency and Academy done by the association.

Targeted Marketing: We will identify specific demographic groups, such as families with Children and Adolescents suffering from Mental Health problems such as Autism, ADHD and substance related issues; senior citizen communities; healthcare providers, and organizations involved in rehabilitation and recovery, and tailor our marketing efforts accordingly.

Online Presence: We will develop a professional website, utilize social media platforms and create informative content to raise awareness about our services in order to regularly engage with potential clients and their families.

Networking and Partnerships: We will establish relationships with healthcare professionals, community organizations, local support groups, and referral sources linked to non-governmental organizations.

Direct Marketing: We will distribute brochures, flyers, and other promotional materials, in addition to word-of-mouth in targeted locations such as medical offices, community centres, child/adolescent and senior care facilities, and healthcare insurance agencies.

Operations and Management

FineBreed Health Agency and Academy will be managed by a team of experienced professionals in the fields of psychiatric/psychological medicine, rehabilitation, and healthcare management. Our operations will prioritize the safety, well-being, and comfort of our clients. We will ensure compliance with international and local regulatory standards, ongoing staff training, and the implementation of best practices in caregiving and allied medical procedures.

Financial Projections

Our financial projections will include startup costs, operational expenses, revenue forecasts, and anticipated return on investment. The revenue will be derived from the fees charged at point of sale and out of pocket for services provided such as respite care, caregiver support, training programs, Child and Adolescent Mental Health (CAMH) and Senior Citizen rehabilitation programs, and psychotherapy sessions. We will also explore potential partnerships with insurance providers and government agencies to expand our client base and revenue streams.

Further explanation on financial projections;

Projected Growth and Growth

Basically, the growth pyramid for us as an organization is as follows:

Target Audience: individuals at the extremes of life with mental health problems such as children/adolescents and senior citizens, those whom are NYSC members, fresh graduates and graduates looking to upgrade their skill set in the country in terms of caregiver training and even post-secondary school individuals looking to make a living while awaiting admission into a tertiary institution – it will be an understatement to say that we will lack or be in need of an audience considering the continuous rise in and isolation of the population in need (Caregiver Provision), consumption, use and abuse, of illicit substances in adolescences, as well as the increased rate of the “Japawave” hitting the country.

These unique conditions contribute to the projected revenue and growth potential of this organization, being that our services encompasses both Respite Services for families with a burden of care and related mental health problems at the extremes of life.

The growth ceiling for FineBreed Health Academy is enormous and shall be eclipsed with the model of operation being put in place already to generate clients and service provision beyond our facilities.

Revenue Stream: With multiple revenue streams, we believe the general idea of achieving our potential is underrated. For emphasis, this encompasses Caregiver Training and Provider Services, In-Home Care for clients who are a burden to their families, Out-Home Services at the residents of the Clients, Detoxification clinics and services for adolescents with drug related problems and other outpatient psychological support services.

Our Competition: We do not undermine the presence of competition especially, because it is part of the measure for growth and reaching our full potential. Likewise, we do not neglect the professional, expert and practical services we shall deliver excellently to DOMINATE and INFLUENCE the market to our advantage.

Furthermore, the knowledge and practical input of our CEO/FOUNDER as well as the team of staff/personnel in operation on day-to-day basis, we therefore, believe that our potential to grow is only but a matter of opportunity to offer our services which we are prepared for already.

In addition, it may interest you to also know that at the time of writing this; we already have a substantial number of pending clients who are only waiting for our rates and reception into our facility.

Market Research: After being conducted repeatedly across different demography, states and institutions it is honest to conclude that the survey results have shown that in every 10 families, about 8 of such are willing to take up our services.

Limitations:

The following are the projected limitations that may confront the startup of FineBreed Health  Academy– 

The current economic crunch and hostile business environment experienced in Nigeria at the moment.

The novelty of the idea which is a new trend in this part of the world; nevertheless, this is our unique selling point.

In summary, as FineBreed Health Academy establishes herself as a reputable provider of specialist psychiatric/psychological medicine and caregiver services, we plan to expand our facility and service offerings. By providing comprehensive training for caregivers, care provision and support to individuals at the extremes of life and their families, FineBreed Health Academy aims to make a significant impact in delivering mental health care to Children/Adolescents, senior citizens, and the well-being of our clients and their families.